Zales is a popular American jewelry store known for being “The Diamond Store.”
While several other websites claim Zales offers a 10% off military discount, OMK spoke directly with a Zales customer rep to confirm this and discovered the discount has expired.
But don’t worry!
Even though the Zales military discount is no longer in use, we did some research and found plenty of other ways you can save on your next Zales purchase.
Click Here to jump to the details.
A History of Zales
In 1924, William Zale, Morris Zale, and Ben Lipshy opened the first Zales Jewelers in Wichita Falls, Texas.
Little did they know their small store (that sold everything from jewelry to cameras, cookware, and small appliances) would eventually grow to be a nation-wide jewelry brand boasting over 1,700 different locations across the country.
Their “penny down and a dollar a week” credit policy soon set them apart from their competitors, propelling them to open up 12 new Zales locations by 1942.
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World War II came and went with Zales continuing to provide Americans in Texas and Oklahoma with top-notch diamonds and jewelry.
By 1958, Zales had officially entered the ring of American businesses, trading its shares on the American Stock Exchange.
Fast forward to the 1960s, we see Zales opening up even more stores and branching out to other product categories like sporting goods, furniture, pharmaceuticals, shoes, and more.
Around this time Zales Jewelers becomes Zale Corporation.
Continuing to supply the American people with top-level products, Zale Corporation’s sales cross the $1 billion line in the 1980s.
In 1984, Zales earned extra bragging rights when they acquired the world’s largest internally flawless diamond at the time.
It was an impressive 890-carat stone aptly named the “Incomparable Diamond.”
By 1984, Zales was ready to expand on a larger level, so they acquired Gordon’s Jewelers, a jewelry store with 469 different chains operated out of Houston, Texas.
A year later, the company moved its headquarters to the town of Irving, Texas.
For Zales, the 90s were difficult years (and not just because of the JNCO Jeans, blue eye shadow, and mullets walking around!). In 1992, the company was forced to file for Chapter 11 bankruptcy.
However, Zales was able to rebuild and restructure its finances during this difficult time, which in the end, strengthened the corporation. By 1997, Zales was once again making annual sales of over $1.3 billion.
By the end of the decade, Zales Corporation launched out into an innovative, new chapter by opening Zales Outlet in 13 different locations nationwide and launching its first-ever online store in 1998.
The company continued to thrive, acquiring Piercing Pagoda and Peoples Jewellers of Canada between the years 1999-2000.
During the early 2000s, the online eCommerce platform became Zale’s primary focus of expansion as it launched gordonjewelers.com in 2007 and zalesoutlet.com in 2009, which was the 85th-anniversary year of the opening of the first Zales Jewelers store.
As Zales marched forth into the twenty-first century, the company continued to break new ground in the internet world by launching multi-channel online shopping platforms and sites geared towards serving its many loyal customers.
In 2014, Zales was purchased by Signet Jewelers Inc., a specialty retail jeweler.
Today, after nearly 100 years of business and over 1,700 store locations, Zales is considered one of the largest fine jewelers in the region.
They still provide Americans with outstanding diamonds and high-quality jewelry, just like they did way back in 1924.
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Ways to Save at Zales
Even without a military discount, there are numerous ways you can save on Zales diamonds and jewelry.
#1: Sign Up for the Email Newsletter
When you sign up to be on the Zales email list, they promptly thank you by dropping a discount code in your email inbox for $50 off your purchase of $300 or more.
And since you’ll most likely spend at least $300 or more on a diamond ring or other piece of nice jewelry, it’s really a great offer!
If you’re visiting a Zales store in person, you can still use the online discount code.
Simply show the sales rep your discount’s barcode (see the barcode near the bottom of the attached email image) and they’ll give you $50 off!
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#2: Shop Clearance
Not only does Zales offer discounts and promo codes, but they also have an extensive jewelry clearance section you can shop from.
When you’re on the Home page of the Zales website, look for the three-bar “Menu” icon in the far left corner.
Click this and scroll to the bottom of the drop-down menu options. You’ll see a “Clearance” tab.
Zales has a wide selection of clearance jewelry in every category and price range from discount diamond rings to pre-owned gold watches.
Plus Zales makes it super easy to shop clearance in your price range by offering a “Shop by Price” tab!
#3: Zales Credit Card
Another great way to save at Zales is to sign up for the Zales Diamond Credit Card.
One of the biggest perks of using the Diamond Credit Card is their zero down special financing options.
Depending on the amount of your purchase, you can get 6, 12, 18, or 36-month special financing.
Here are other ways you can save with the Zales Diamond Credit Card.
If you have a Zales Diamond Credit Card, you can get $50 off a purchase for your birthday!
You’ll need to sign up for the credit card at least 3 months prior to your birthday month if you want to take advantage of the sale.
Otherwise, you’ll have to wait until your next birthday to redeem the offer.
Members of the Zales Diamond Credit Card enjoy free standard shipping on all their orders.
This offer is only good for standard shipping (3-5 business days) and for orders made within the U.S. and U.S. territories.
If you have a Zales Diamond Credit Card, you can receive 10% off any repair or service work done on your Zales jewelry.
And with everyday wear and tear increasing the possibility of a tiny diamond falling out or a clasp or prong breaking, a discounted repairs offer can prove to be a lifesaver!
Receive Special Offers
As a Zales Diamond Credit Card member, you’ll be the first to receive coupons and other sales offered by Zales.
You’ll also get exclusive offers throughout the year for special coupons, inspection reminders, and cleaning notifications to help keep you and your jewelry up to date!
#4: Shop Seasonal Offers
Zales offers a variety of special seasonal offers throughout the year, and if you time your jewelry purchase just right, you can take advantage of extra savings!
For example, right now Zales is running a 30% off everything sale for Mother’s Day, with some pieces up to 50% off.
If you want to save, it’s wise to stay up to date on seasonal offers to find the best possible deals on Zales jewelry.
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Although there’s not a Zales military discount offer at this time, there are plenty of other ways to save on Zales jewelry!
From taking advantage of their extensive clearance section and signing up for the email newsletter to shopping seasonal offers and applying for a Zales Diamond Credit Card, you can find numerous deals, coupons, and offers to help you purchase affordable jewelry at Zales.
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