Military Discounts

Ford Military Discount

Ford is a legendary American automobile manufacturer that got started around the turn of the 20th century and remains one of the leading producers in the entire world.

The company is the second largest U.S. based auto manufacturer, only behind General Motors. It’s also the fifth largest in the world.

Is there a Ford military discount?

Yes! Ford salutes those that serve. The automaker has special offers for military personnel and first responders. Lincoln (which is also owned by Ford) has a similar offer.

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Ford Military Discount – Ford Military Appreciation Program

Save up to $500 off your next Ford truck or Lincoln car. Image: Flickr

Ford has exclusive deals for military and first responders through what they call the Ford Military Appreciation Program.

The military discounts offered through the program are very generous.

After filling out a short questionnaire you can get access to multiple offers that could grant you as much as $500 off your next vehicle.

Ford labels the military discount as “Military Appreciation Bonus Cash”.

It’s basically a certificate you receive from Ford after confirming your eligibility.

Once the military status is confirmed you receive a certificate in your inbox, can visit a local dealership, and apply the military appreciation bonus cash to your next lease, trade-in, or purchase.

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Who is eligible for the Ford military discount?

Military appreciation cash presented by Ford is exclusive to the follow United States Military Branches:

  • Air Force
  • Army
  • Coast Guard
  • Marines
  • National Guard
  • Navy
  • Reservists

Ford mentions that the offer is available to active duty personnel as well as members of the Delayed Entry/Enlistment Program (DEP), and veterans within 24 months of separation from the U.S. military.

Additionally, the military discount applies to spouse or a surviving spouse of service members, and other household members that are residents of the U.S. and classified as dependents by the Department of Defense.

Ford requests that you check with your local dealer for more questions.

Lincoln and Ford dealers may have their own special details or qualifications in regards to Ford military appreciation bonus cash.

How to receive Ford Military Appreciation Bonus Cash?

In order to get started:

  • Step 1: Visit The website has all the details regarding the Ford military discount.
  • Step 2: Begin by entering the ZIP code of where you plan to register the vehicle. Respond whether you are military or first responder. Then, indicate whether you recently purchased a new Ford vehicle or not.*

  • Step 3: Confirm your eligibility. The Ford military discount is available to active duty, eligible dependents, and veterans within 24 months of separation from the military. Ford uses to confirm military status online. You will need to create a new account if you haven’t registered with in the past.

  • Step 4: Check your email inbox for a new certificate. Ford sends the military appreciation bonus cash offer digitally to your inbox. Once military status is confirmed you will get a new certificate within a few days.**
  • Step 5: Start shopping for a new Ford truck or Lincoln car. You can also visit a dealership in-person if you prefer. Just make sure you print out the certificate from your email and bring it with you.
  • Step 6: Drive away from the dealership with as much as $500 off your new ride!

*Ford may be able to get you a military discount after the fact if you recently purchased a new truck or car and just learned about the special offer. You will need to speak with a customer service rep at Ford for more details.
**The time it takes to get verified could be as short as 24 hours or more than 72 hours. If you have waited a few days and still haven’t heard back from Ford, try reaching out to their customer service.

Other Ways Ford Supports the U.S. Military

Ford supports the U.S> military through other causes. Image: Flickr

Ford does a lot of things for the U.S. Military community outside sales.

Though the Ford military discount is generous the company gives back to service members in a variety of other ways:

Related Article: 10 Car Insurance Companies Offering Military Discounts (and 8 that don’t)

Oscar Mike Foundation

Ford is a proud supporter of the Oscar Mike Foundation.

The organization injured veterans “on-the-move” through a variety of initiatives.

The life-changing programs involve sports, life experiences, and special events.

The Oscar Mike Foundation was established by a veteran of the Marines.

Noah Currier, who was paralyzed shortly after returning from Iraq, discovered competitive sports as a source of healing physical and emotional wounds.

The foundation has a 9,000 square foot facility in Rockford, Illinois.

The rehab center includes housing, athletic facilities, and weight training.

Donating Ford Automobiles to Veterans

Ford Motor Company recently donated a series of SUVs to disabled military veterans.

Specialized Ford Flex utility vehicles were handcrafted for service members and recently added to the Disabled American Veterans (DAV) Transportation Network.

DAV has helped more than 18 million veterans since the organization was created in 1987.

Ford reports that they have contributed more than 200 vehicles since its inception.

Ford Motor Company Fund

The auto builder has established a reserved fund for veterans that has provided nearly $11 million to-date to several veterans’ organizations.

Ford supports nurse assistant training through the American Red Cross and Ford Blue Oval Scholarship program.

The company also sponsors members of the National Disabled Veterans Winter Sports Clinic.

Lastly, the automaker hosts an annual event called Ford Focus on Freedom, which honors current and former military personnel with a special VIP experience during its fireworks show in Detroit, Michigan.

FAQ – Ford Military Discount

Here are the most frequently asked questions about the Ford military discount…

Do you have more questions about the Ford military discount? Contact your local dealer as dealerships have different rules and obligations. Image: Flickr

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How does the Ford military discount compare to other major U.S. automobile manufacturers?

Ford has one of the best military discounts of any automaker. General Motors has a pretty good military discount in its own right.

It doesn’t specifically say how much you will save yet the expected amount is lower than MSRP (manufacturers suggested retail price).

It depends on the eligible make and model, yet some customers report between hundreds and thousands saved off a new vehicle.

Chrysler – the third big U.S. auto manufacturer – offers a comparable military discount to Ford.

Active-duty, retired, and honorably discharged veterans within 12 months of discharge are eligible to receive up to $500 off a new vehicle under the Chrysler Military Incentive.

Can veterans get the Ford Military Appreciation Bonus Cash offer?

It depends on how long you have been separated from the U.S. Armed Forces.

Ford states that you need to be less than 24 months (or two years) from having been honorably discharged or otherwise dismissed from service.

If that is the case than you are still entitled to the Ford Military Appreciation Bonus Cash program.

However, if you have been away from the military for more than two years the offer no longer applies.

Are spouses and children of service members eligible for the military discount?

Yes! The Ford military discount is applicable to spouse of military member as well as surviving spouses of the deceased.

Additionally, other members of the family that are classified as military dependents based on the DOD definition may get the discount as well.

You will want to speak with the local Ford or Lincoln dealership for more details.

What is and can I trust it to protect my identity?

Ford uses to confirm military status. is considered one of the most legitimate websites for securely gathering information for confirmation purposes. 

The verification service has a long standing tradition with companies that are offering a military discount. is partnered with several business and government branches to gather and submit trusted authentication and identities. provides exclusive discounts to military, first responders, students, and other communities.

If you shop online frequently with military discounts you likely have already used in the past.

If not, you can trust the source as they are one of most dependable and secure online identifiers available.

It’s one of only four companies accredited by the U.S. federal government.

For more questions or information please visit their Help Center.

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Like many other companies offering a military discount, Ford has a really good one.

It’s possible to save as much as $500 off your next truck or car from Ford or Lincoln!

You will need to confirm your military status, then receive a certificate to apply the special offer to your new lease or purchase.

If you have any other questions Ford has a really good FAQ page that addresses more questions or concerns that may come up.

Rob V.
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Ford Motor Company is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand.

Originally posted on 08/19/19

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